This is the recipe for successful web content in a nutshell but
getting from theory to reality is the part that most web sites miss.
Going beyond the obvious — Good grammar, spelling and choosing a clean,
clear typeface — there are many things that you can do to write quality
content for your website. Here are a few to consider:
1) Make your content interesting. Don't just provide dry
information and facts. Make it lively and entertaining whenever
possible. Sell yourself, your services or your product. Use humor and
make yourself likable. Put yourself into your clients shoes and try to
write your content as if you were trying to convince yourself to buy,
sign-up, or request your own service. What would make you buy your
product?
2) Write about things and provide information that you know well.
Do it quickly and efficiently so you get your message across fast but
also make quality use of the time someone is spending reading your site.
If you try to cover a large topic in a mediocre or unconvincing way,
people will probably not bookmark and return or even worse they many not
even finish reading and move on.
3) Keep your content short and sweet when possible. The first
paragraph of your article is critical. If it's dull, boring and
lifeless, your reader will surely move on. You must keep their interest
right from the start and drive them to pick up the phone or pull out
their credit card. On the web people like to get information fast and it
better be good. Don't drone on for pages trying to sell and convince
people. Give it to them straight and to the point and then if you feel
that it might be beneficial to expand on your topic then do so. But
never drag out a sales pitch. Allow your visitors to get the information
they need and then if they want more you can always provide it.
4) Make your content load fast. There is nothing more
irritating than a site that loads slow. There are many reasons for this
and the reasons can sometimes be out of your hands like the users
connection speed, network congestion, slow host server, etc. But overall
you and your web developer have control over your content.
First off, the way your web developer codes and programs your page is
very important.we always try to code our pages so they use CSS
(Cascading Style
Sheets) standards. To the non-literate web person this means two things.
First, CSS allows you to accomplish more with less and reduce the
amount of code on your pages. The less code, the smaller the page size.
Second, CSS is the accepted standard in web design as compared to visual
mark-up HTML tags that will soon be deprecated and eventually will no
longer work.
Other items to consider are: Use small images that give the user the
option to enlarge if they desire, don't use music or sounds that are
automatically forced upon a visitor, do not use pop-up windows, never
use blinking text, restrain yourself from using fancy features like Java
applets, Flash Intros, javascript, excessive animation and other cool
but unnecessary features that slow the access to your content. And NEVER
use code on your site that is specific to a certain browser. Have you
ever seen a site that says something like "Best viewed with Internet
Explorer"?
5) Provide content that is broken up into short paragraphs and short pages.
People are much more able to digest content faster if the information
is given to them in short bursts instead of long clumps of text.
6) Do not use images to replace text. They take longer to
load, they really don't look much better, blind people can't read it and
that text will no longer be searchable by the search engines.
7) Only underline links and make sure you have actual links underlined
if the link is included in a paragraph of text. If you underline text
to emphasize something but it is not an actual link, your readers will
almost certainly be confused. The same goes for links that are not
underlined. People may miss out on valuable information because they
have no idea that the text leads to something more detailed or
interesting.
8) Structure your text. Make use of bold headings, short
paragraphs, bullet lists and tables if the information requires it. To
better organize your thoughts, divide your article into sub-headings.
Sub-headings make things easier to digest. Instead of tackling the
entire article at once, try writing one paragraph at a time.
9) Use words in your content that people will search for. At
168, we provide a service that will help you with this aspect of your
content development. Search engines consider headings, page titles, bold
and linked text to be more important and relevant and the precise
wording of these sections of your content are extremely important.
10) Create a lot of links and use relevant keyword phrases as the link text. Ask other sites with similar content to link to your site and most important, tell them the text to use in the link.
11) Make good use of white space and allow your content to breathe.
Don't allow text to butt up against graphic elements on your site or
photographs, etc. Don't place too much emphasis on your navigation
elements if content is important to your site. Allow users to easily
read your message in a clean, uncluttered and — in the case of blinking
text — non-irritating environment.
12) Write your own content. Use only content (pictures, text,
videos, ...) made by yourself or with explicit permission, everything
else probably infringes someone's copyright.
13) Check and double-check your content. Use a spell-checker,
and have someone check your texts for correct grammar. Some people are
really turned off by those kinds of errors and it can cost you a
potential sale or ongoing client. When in doubt hire a copywriter or
even someone to proofread your own writing. You usually only have one
chance to make that first impression and if you take your content
seriously then a small investment in the services of a professional
writer will be well worth your money.
14) Try to avoid placing banners at the top of your page. If
you run a site that depends on advertising you might want to ignore this
suggestion but for most sites, banners will instantly take your
customers to another site other than your own and you will lose the
sale. If you have to have banners or advertising on your site, limit the
number of banners on your site to no more than two per page. One is
ideal and try to make the advertising relevant to the content to add
value.
Getting focus on content: what & how it should be?
I want to put more focus on the content you share on your site.
some of the advice here are referring for those who have their own website includes full control+ full building function. but of course this is totally helpful for all the kinds of websites or even a fan page.
you can add guides and help tools according to your site's subject. moreover ask yourself what people are looking for?
What types of content are they & what should I share? what people are looking for?
How To Write THE BEST Website Content?
Content is king they say. This has never been so true as it is when you are talking about web content. There is so much information available on the web these days that people expect information to be unique, timely and relevant. The content needs to be fast loading, clean and easy to read, easy to navigate and especially easy for the search engines to index.